Practice
We help organisations untangle hard problems.
Our Practice works side by side with government entities, public institutions and companies in the UAE, bringing research, evidence and design into how services are planned, built and kept running, in support of goals such as the Dubai Economic Agenda D33 and UAE Net Zero 2050.

What we do
Where we work.
01 · Government & public systems
Digital accessibility for government.
We assess accessibility, work through the rules (the TDRA Web Accessibility Policy in the UAE, WCAG, and ADA Title II in the United States), involve people with disabilities, and set up governance, so public digital services work for every resident.
- Accessibility assessment
- The rules: TDRA, WCAG and ADA Title II
- Working with people with disabilities
- Governance that holds after we leave

02 · Accessibility & universal design
Universal Access.
A research-led practice that tests with disabled users, not just against checklists. Frameworks, guidelines and certification for places and digital services, in India and the UAE.
- Framework
- Guidelines
- Certification
- Ask for an audit

03 · Sustainability
Sustainability, measured.
Not a pledge. An audit. A shared method anyone can learn for reading what a practice really costs the earth, and where it can be repaired. We run it live, on real Global South practices, as part of the Global South Design Summit.

The seven ledgers
Measure first. Badges later.
Each ledger is scored on evidence, not good intentions. Rough on day one, sharper over time.
| Code | Ledger | What we look at | Sample measure |
|---|---|---|---|
| SA·01 | Materials | Where everything that goes in comes from, whether it's renewable, and whether it's toxic. | % renewable / reclaimed input |
| SA·02 | Energy & carbon | What powers the making, firing, curing, running and moving. | kWh and kg CO₂e per unit |
| SA·03 | Water | How much is drawn, how dirty it gets, and how much goes back clean. | Litres drawn · % returned clean |
| SA·04 | Waste & circularity | What leaves as waste, and whether it goes round again or into landfill. | % diverted from disposal |
| SA·05 | Livelihoods & equity | Fair pay, safety and dignity for everyone the practice depends on. | Living-wage ratio · safety flags |
| SA·06 | Provenance & supply | How far each input travels, through how many hands, and how traceable it is. | Sourcing distance · tiers known |
| SA·07 | Governance | Whether any of this is written down, owned and reviewed. | Policy: yes / partial / no |
How we work
Three things we always do.
01
Start with people
We begin with the people a service is for, not the org chart or the checklist.
02
Show the evidence
Research and testing, not opinions or automated scans on their own.
03
Leave it stronger
We build skills inside your institution, so the work keeps going after we've gone.
Building capability
Grow the people who run the system.
A cohort just for your organisation.
We help companies and institutions build design, innovation and problem-solving skills, from frontline teams to the boardroom. Live online sessions, hands-on studios and, when it helps, a residential week at DIC Hub, IIT Hyderabad, India, with your teams working on their own real challenges.
Got a problem worth solving?